Advisory Board
Guided by industry experience.
Our advisors bring expertise across gift cards, payments, entrepreneurship, consumer brands, restaurants, financial services, technology, and regulation.
Bob Caruso
CEO, ServiceMac, LLC
Bob Caruso is the co-founder and CEO of ServiceMac, LLC, an entrepreneur and mortgage industry leader who built ServiceMac with a vision to create a differentiated, technology-driven mortgage servicing company. His career spans leadership roles at major financial institutions and industry organizations, including Bank of America, Wells Fargo, and Black Knight, giving him deep expertise across mortgage servicing, operations, technology, and client management.
As a founder, Bob has combined his industry experience with an entrepreneurial mindset to build and scale ServiceMac, focusing on innovation, operational excellence, strong client partnerships, and an exceptional customer experience. His ability to translate industry knowledge into a growing business distinguishes him not only as a mortgage executive, but as a builder and entrepreneur who has successfully turned a vision into an operating company.
LinkedIn →Craig Peterson
Former Group Vice President, Blackhawk Network
Craig Peterson is a seasoned payments and gift card industry executive with more than 40 years of leadership experience spanning retail, financial services, technology, internet, and direct marketing. As a former Group Vice President at Blackhawk Network, a global leader in branded payments and gift cards, Craig brings deep knowledge of the gift card ecosystem, prepaid products, payments infrastructure, distribution, and technology strategy.
Throughout his career, he has led major technology and business initiatives, helped organizations navigate digital transformation, and developed innovative solutions across both established enterprises and emerging businesses. His combination of gift card industry expertise, technology leadership, and strategic insight makes him a valuable advisor in building and scaling next-generation payment and stored-value solutions.
LinkedIn →Adam Golomb
Co-Founder & CEO, The Markham Team
Adam Golomb is a seasoned retail, restaurant, and consumer marketing executive with more than 25 years of experience building and transforming major consumer brands. He is the Co-Founder and CEO of The Markham Team, a new restaurant company focused on acquiring and scaling multi-unit restaurant businesses.
Previously, he served as CEO of Primanti Bros. Restaurant and Bar, where he led growth strategy, operations, digital transformation, marketing, loyalty, and concept development. Prior to Primanti Bros., Adam held senior leadership roles at Giant Eagle, where he notably led its $1+ billion third-party gift card marketplace, giving him extensive experience in gift card merchandising, retail partnerships, consumer behavior, and stored-value products.
LinkedIn →Jim Kaplan
Partner at Quarles & Brady LLP
Jim Kaplan is a senior banking and financial services attorney at Quarles & Brady, with extensive experience advising many of the largest U.S. financial institutions on banking regulation, M&A, compliance, governance, AML/KYC, privacy, cybersecurity, and complex transactions. He previously served as General Counsel of Brown Brothers Harriman & Co. and Associate General Counsel of Northern Trust, giving him significant experience from both the legal and banking sides of the industry. Jim regularly works with major federal and state financial regulators and advises U.S. and international financial institutions on complex regulatory matters.
A Harvard graduate and University of Chicago Law School J.D., he has also been recognized in The Best Lawyers in America for Banking and Finance Law.
LinkedIn →
Next Generation Gift Card
